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Great communications: From the inside, out.


A man and woman sat in an office having a conversation


Internal communication plays a crucial role in the success and growth of any business. It enables effective collaboration, fosters a positive work environment, and ensures that everyone within the organisation is aligned towards common goals. In this article, we will run through the Fred view on the importance and benefits of good internal communications in a business, and how to make it a way of life. We will also outline five key principles or steps that any business can take to begin improving their internal communications.



The key benefits of good internal communications


Better Collaboration: Effective internal communication allows employees to work together more efficiently. When teams are well-informed, they can coordinate their efforts and avoid duplication of work. This promotes a collaborative environment where ideas are shared, and innovation and creativity are actively encouraged.


Increased Employee Engagement: Regular and transparent communication helps employees feel valued and engaged. When employees are aware of company updates, goals, and challenges, they are more likely to be motivated and committed to playing their part in driving success. Engaged employees are also more likely to take a proactive approach, with a positive attitude, and go the extra mile to achieve business objectives.


Improved Company Culture: Internal communication influences the company culture and the way people interact within the organisation. A culture of open and honest communication encourages trust, transparency, and respect among employees. This fosters a positive working environment where individuals feel comfortable sharing their opinions and concerns.


Effective Change Management: In times of change, good internal communication becomes even more critical. Whether it's a company-wide restructure or the implementation of new policies, transparent communication can help ease employees' anxieties and facilitate a smoother transition. It ensures that everyone is kept informed about the reasons behind the change and the expected outcomes.


Enhanced Customer Experience: Good internal communication directly impacts customer experience. When employees have access to relevant information and are effectively guided, they can provide better service to customers. This leads to increased customer satisfaction and loyalty, which ultimately helps drive business growth.




5 Steps to Improve Internal Communications


Establish Communication Channels: Define and implement regular communication channels that allow information to flow smoothly across the organisation. These can include weekly team meetings, monthly newsletters, or an ‘owned’ digital platform for sharing updates and announcements. Choose the best communication methods to suit the needs and preferences of your employees.


Encourage Feedback and Two-way Communication: Create a culture that encourages open dialogue and feedback. Provide multiple channels for employees to voice their opinions, concerns, and suggestions. Actively listen to employee feedback, address their concerns, and acknowledge their contributions. This will foster a sense of inclusivity and make employees feel valued.


Train and Educate Employees: Equip employees with the necessary skills and tools to communicate effectively. Offer training programs or workshops that focus on interpersonal communication, active listening, and writing skills. This will enhance their ability to convey messages clearly and professionally.


Lead by Example: Effective internal communication starts at the top. Leaders and managers should lead by example and practice open, transparent communication. Be proactive in sharing updates, seeking feedback, and addressing concerns. This will set a positive tone and encourage others to follow suit.


Measure and Evaluate: Regularly measure and evaluate the effectiveness of your internal communication efforts. Use surveys, feedback forms, or analytics tools to gather data on employee satisfaction, engagement, and the impact of communication methods. Use these insights to adjust and improve your communication strategies.



Overall, Fred knows all too well that internal communication is essential for the success of any business. It enhances collaboration, increases employee engagement, improves company culture, facilitates effective change management, and ultimately enhances the overall customer experience. If you’re not sure where to start, consider the five steps above to begin your journey to improving communications within your business.


We work with businesses of all sizes, in a wide range of sectors, to improve their internal communications and ensure that they have all the tools they need embed the right principles, systems and structures for the long term. If your business would benefit from our expertise and experience in this area, talk to us today to find out more about how we can help you.

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