Fred helps Energy Voice shine a spotlight on the Humber

Fred has played a pivotal role in helping introduce a growing media platform to the Energy Estuary. 

Energy Voice took residency at Hull Truck Theatre as it shone its spotlight on the Humber, taking in the huge strides made in offshore wind and the vital role the region has to play in decarbonisation and clean power. 

Having grown out of the oil and gas industry that has dominated North East Scotland, the news platform and its membership community, E-FWD, has branched out to key clusters across the UK. 

Keen to ensure strong exposure in the business community, Fred was appointed to assemble the right audience to welcome both brands for a launch ‘festival’, while helping amplify the social media presence surrounding the arrival. 

Having used Energy Voice as a channel for clients in the energy sector as part of our PR offer, Fred was well aware of the esteem the brand was held in, and the opportunity offered to the region in raising awareness and engagement. 

Over two sessions, Energy Voice held a live recording of its podcast ahead of an E-FWD ‘Momentum Morning’ Breakfast Briefing, with the government’s head of mission control for Net Zero, Chris Stark, the keynote.   

Emma Lamont, senior marketing manager for the DC Thomson brands, said: “If you are looking for an agency that understands The Humber and sits squarely at the heart of businesses in the area, I would highly recommend Fred and Dave Laister in particular. 

“Fred has provided us with a highly personalised service, ideal for a niche business like ours. Dave is a joy to work with; a highly skilled specialist who understands the market well and has a knack for making things happen behind the scenes with little input needed. The whole process has been incredibly easy and a gigantic time saver for me. 

“Our product was well matched with our target audience and with the help of Dave, our brand was placed directly in the eyeline of highly desirable leads. We made strong connections and I certainly feel as though our brand presence has been greatly improved with the help of the team at Fred." 

Following the event, Dave was invited to write a column for Energy Voice, which you can also read below. 

Is it time for you to use Fred? Call 01482 227227 or email dave@fredmarketing.co.uk 

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ENERGY TRANSITION: Time to plug into the Humber 

Energy Voice and E-FWD couldn’t be plugging into the Humber at a better time. 

A high tempo festival focusing on the vital transition was warmly welcomed in an area that has struggled to really shout about its credentials. 

The UK’s most carbon intensive industrial cluster is ready to turn the tide, breaking a paradox where a world-leading offshore wind portfolio plugs into the electricity grid beside fossil fuel hungry process operations in power and petrochemicals.  

A £15 billion pipeline of private investment directly linked to the development of a hydrogen and carbon capture network, itself a magnet for further opportunity, is the prize as policy aligns with potential to clean up on the Humber. 

Taking excess electricity and powering industry, data centres, and – importantly – electrolysis to tackle the hardest to abate emissions, has been mapped out, modelled and presented. The region just hasn’t had the platform or the personality to rise above competing clusters.  

Even when the ink finally dried on a devolution deal to end a political wrangle that threatened to split an economic entity through the very geographic feature that empowered it, a new party became the popular vote with a different take on Net Zero. 

But there’s more than green in this game. Energy security, resilience, responsibility – jobs in the thousands and a chance to take the lead again, are all in play. The Humber Freeport, Humber Energy Board and the hunger of the private sector are ensuring the region remains as one. For skills, for the economy, for the future. Two mayors, two banks, one underlying and unrelenting vision. 

The enthusiasm on show on stage and in the stalls of Hull Truck Theatre was clear as the spotlight shone from the DC Thomson double-act, with investment in quality journalism to champion the required just transition a real boon. Chris Stark’s awareness of what the Humber can offer his mission to clean energy was undoubted, and the flowing anecdotes of skills, supply chains and sentiment were lapped up by all.   

With the largest arrays of wind farms standing proud in the near North Sea, the Humber is already home to an operations and maintenance centre of excellence that has been a must-visit location for emerging renewables players from the Eastern Sea Board of the USA to the Far East and Taiwan, Norway to Australia.  

This headline-grabbing activity developed at pace and scale is a new energy now empowering the old to deliver a solution the region, the country and the world requires.  

As a senior figure at The Crown Estate once told me, the Humber has “Europe’s best offshore wind real estate on its doorstep,” - it also has a basement full of geological solutions for carbon capture and hydrogen storage. 

Having led industrialisation of the globe by exporting coal to emerging countries from the start of the 20^th century, the self-proclaimed Energy Estuary is primed to lead again, and I’m delighted to see a platform here to promote it.