Fred doesn’t just put your business online, we put it in front of the people most likely to buy from you.
Working across manufacturing, industry and specialist business services, we use our expertise to help businesses:
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Generate quality enquiries & support sales
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Raise business profile with key decision-makers within target organisations
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Increase brand profile in specialist or technical markets
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Drive consideration of your products and services among key target audiences
Fred can help you do all this and more!
Every campaign is built around your business
Fred knows this isn’t just about numbers and algorithms, it’s about achieving tangible impact and real business growth.
We tailor every campaign around your objectives, audience, market position and growth ambitions to deliver commercially valuable results.
Whether you're launching your first lead generation campaign or scaling an established programme, we'll create a strategy designed to generate enquiries, opportunities and long-term business growth.
Why choose Fred?
Strategic Audience Targeting
We identify and reach the people most likely to become customers
Data-Led Optimisation
Continuous testing and refinement to improve performance
Transparent Reporting
Clear, honest insight into what's working, where opportunities exist and how campaigns contribute to your business growth.
Don’t just take our word for it - This is just one example of what we can do;
Thorcal is a Hull-based calibration and instrumentation specialist, providing testing, repair and compliance services for industrial equipment.
Specialising in measurement, THORCAL have a very targeted customer base and were struggling to reach new customers, especially when competing for attention against larger competitors. The money they were already spending wasn’t bringing the results they needed and that’s why they spoke to Fred.
Initially, we focused on quick wins, refining and optimising existing campaigns to improve performance immediately. Alongside this, we laid the foundations for sustained growth through a comprehensive account restructure and a programme of cross-platform testing designed to identify new opportunities and maximise website volume and increase lead generation.
“I've always found other marketing agencies to be very waffy on the details when it comes to results. Fred are different. Jade helped us to quantify the value of each lead generated through our ad campaign, so we could see directly how our advertising activities affected our sales. I have no hesitation in recommending Fred to companies who want marketing without the mystery.”
We have worked with Thorcal since 2023, and since then the results speak for themselves:
Increased conversions by 463% through reduced spend
60% increase to Click-Through Rate
Reduced cost per acquisition by 82%, delivering a significantly greater ROI.
FAQs
What is lead generation marketing?
Lead generation marketing is the process of attracting potential customers and encouraging them to express interest in your products or services. This can be achieved through paid advertising, search marketing, content marketing, social media and website optimisation.
How does paid advertising generate leads?
Paid advertising places your business in front of potential customers who are actively searching for products or services like yours. By targeting the right audiences and directing them to optimised landing pages, paid advertising can generate enquiries, quote requests, downloads and sales opportunities.
How does paid advertising differ from my organic activity?
Paid advertising works alongside your organic platforms, such as SEO, organic social media and content marketing, helping you reach your target audience more quickly and predictably. While organic activity builds long-term visibility and authority, paid advertising allows you to target specific audiences, generate immediate traffic and enquiries, and support business growth while your organic presence continues to develop.
Which paid advertising platforms are best for B2B lead generation?
The most effective platform depends on your audience and objectives. Google Ads is often highly effective for capturing existing demand, while LinkedIn Ads can help reach specific decision-makers. Many successful campaigns use a combination of platforms to maximise visibility and lead generation.
How much should my business spend on paid advertising?
Advertising budgets vary depending on your market, competition and growth objectives. Even modest budgets can generate strong results when campaigns are properly targeted and optimised.
How long does it take to see results from Google Ads?
Many businesses begin seeing results within the first few weeks. However, campaign performance typically improves over time as data is collected and optimisations are made. Long-term success comes from ongoing refinement and testing.
What makes a good B2B lead generation campaign?
-Successful B2B lead generation campaigns combine accurate audience targeting, compelling messaging, effective landing pages, and continuous optimisation.
Can paid advertising work for manufacturing and engineering companies?
Yes. Paid advertising can be highly effective for manufacturers, engineering firms, industrial suppliers and technical service providers. Targeted campaigns help businesses reach decision-makers actively researching products, services and suppliers.
Why is my current Google Ads campaign not generating leads?
Common issues include poor targeting, weak messaging, ineffective landing pages, incorrect conversion tracking or inefficient budget allocation. A professional audit can identify opportunities to improve performance and increase lead generation.
Why should I choose Fred for lead generation and paid advertising?
Fred combines strategic thinking, sector expertise and data-driven optimisation to help businesses generate better-quality leads, improve marketing efficiency and achieve measurable commercial growth. We focus on results, transparency and long-term partnerships.